Sera is a conceptual brand that reframes end-of-life planning for people in their 20s-40s. It turns a typically avoided topic into an act of empowerment and care. Built around the idea that we should leave larger than life, the identity pairs minimal, spacious design with a grounded, reassuring voice. Sera treats preparation as a thoughtful ritual - practical, human, and quietly uplifting. In this case study I explore how this brand shows up digitally, experientially as well as in a brand campaign.
